Best Landing Page Builders

‍With the top landing page builders at your disposal, you are guaranteed to unlock the gateway to effective digital marketing.

The Best Landing Page Builders are Unbounce, Leadpages, and Instapage, known for their robust testing and customization. ClickFunnels and HubSpot excel in seamless integrations. Wix, Landingi, GetResponse, and Mailchimp offer intuitive, cost-efficient options for growing businesses.

Having fine-tuned countless landing pages, I can tell you that the right builder can skyrocket your conversions. It's about blending seamless functionality with intuitive design. The gems I recommend come with robust A/B testing, deep analytics, and flexibility that empowers marketers.

‍Best Landing Page Builders

Creating a high-converting landing page is essential for businesses looking to grow their online presence and generate leads. With a great landing page builder, you can design custom, eye-catching pages to promote your products, encourage sign-ups, and, ultimately, boost your conversions.

With a plethora of options available in the market, it can be challenging to decide on the ideal landing page tool for your needs. Many of these builders integrate seamlessly with other marketing tools, such as email marketing platforms and landing page software, ensuring a comprehensive marketing strategy.

Below is a table that compares some of the key features of the best landing page builders:

1. Unbounce

Unbounce is a powerful landing page builder that provides users with a diverse range of features to create effective, high-converting landing pages. Check out this video for a detailed review of this page builder.

Customization Flexibility

Unbounce offers a drag-and-drop builder allowing you to create unlimited landing pages without any coding knowledge. This feature provides the flexibility to design landing pages that suit your specific needs.

With over 100 free landing page templates available, you can easily create and customize landing pages that reflect your branding while still being highly functional.

Integration Capabilities

Integrating Unbounce with your existing marketing stack is not only possible but also very straightforward. Unbounce offers seamless integration with popular tools like Google Analytics, Mailchimp, and many others.

By integrating the best landing page tools with your free landing page, you can enhance the effectiveness of your marketing efforts and ultimately improve conversion rates.

Analytics and Testing Tools

Unbounce provides comprehensive analytics and A/B testing capabilities to help you optimize your landing pages for optimal performance. This includes features like Dynamic Text Replacement, which can be especially helpful in tailoring the user experience and making your free landing pages more personalized to each visitor.

The ability to conduct A/B testing will enable you to compare different versions of your landing page and make data-driven decisions to maximize the effectiveness of your conversions.

Ease of Use/User Interface

Thanks to a user-friendly interface, creating and managing your landing pages in Unbounce is both simple and enjoyable. The landing page editor offers a smooth and intuitive drag-and-drop landing functionality, allowing you to create landing pages in just a few minutes.

With the AI-powered Smart Builder, you can save time and produce better-performing landing pages, even if you're new to the whole process.

2. Leadpages

Leadpages is a popular landing page builder that helps businesses create professional and conversion-optimized landing pages. With its user-friendly interface, you can easily design and publish pages that fit your branding style and integrate with various marketing tools.

Customization Flexibility

Leadpages offers a wide range of customization options to help you create great landing pages that align with your brand. With their drag-and-drop builder, you can easily edit pre-built templates or start from scratch to build a custom landing page.

The platform also supports adding custom forms, images, videos, and even dynamic text replacements to personalize the content for different users. Check out this review video of Leadpages.

Integration Capabilities

One of the advantages of using Leadpages is its extensive integration capabilities. Leadpages seamlessly connects with popular email marketing platforms, such as Mailchimp and ConvertKit, allowing you to effortlessly collect and manage leads.

Furthermore, it supports integrations with other tools like WordPress, Google Analytics, and various CRM solutions, making it easier to manage your marketing campaigns in one place.

Analytics and Testing Tools

Understanding the performance of great landing pages is crucial for improving conversion rates. Leadpages offers built-in analytics tools that provide essential metrics such as conversion rates, page views, and user behavior.

Additionally, the platform supports A/B testing, enabling you to experiment with different designs and copy to find the best-performing versions of your landing pages.

Ease of Use/ User Interface

Leadpages is designed to be user-friendly and intuitive even for users without technical expertise. The drag-and-drop editor makes it easy to add and rearrange elements on your landing pages.

The platform also offers a wide selection of landing page templates to help you get started quickly. Moreover, Leadpages has a responsive design that ensures your landing pages look great on both desktop and mobile devices.

3. Instapage

Instapage is a powerful landing page builder that specializes in creating stunning, conversion-focused pages for businesses and marketers. This video effectively highlights how this page builder works.

With its versatile features and user-friendly interface, Instapage allows users to create and optimize landing pages to increase conversion rates and grow their businesses.

Customization Flexibility

Instapage is known for its vast customization abilities, allowing you to create custom landing pages that suit your unique needs. With a drag-and-drop editor at your disposal, it's easy to build responsive landing pages with personalized content.

Instablocks is one of the key features that enable you to build and save reusable blocks of content, making it simpler to create and manage unlimited landing pages.

Moreover, dynamic text replacement allows for a higher level of personalization, tailoring your dedicated landing pages to fit each visitor's unique requirements.

With a variety of customizable templates available, you can design visually appealing pages that also conform to your brand guidelines.

Integration Capabilities

Instapage integrates seamlessly with various tools and platforms commonly used by marketers and businesses, such as email marketing services, CRMs, and analytics tools, including Google Analytics.

This integration capability enables you to easily sync your data and streamline your workflows, allowing you to focus on nurturing leads and increasing conversions.

With the option to connect to your custom domain, you can maintain your brand identity and drive traffic to unlimited landing pages without any hiccups.

Analytics and Testing Tools

A/B testing is a crucial feature to optimize your landing pages and improve your conversion rates. Instapage provides built-in A/B testing tools to help you test your designs and content variations.

Instapage offers valuable analytics data to help you understand your audience and make informed decisions. With detailed insights on visitor behavior, conversion rates, and other key performance metrics.

Ease of Use / User Interface

One of the significant factors that make Instapage stand out from most landing page builders is its user-friendly interface.

The drag-and-drop editor is intuitive, allowing even beginners to create beautiful landing pages with ease. The platform also offers a comprehensive knowledge base and responsive customer support to help you overcome any difficulties you may encounter.

4. ClickFunnels

ClickFunnels is a powerful landing page builder that focuses on creating high-converting sales funnels. It offers a range of features to help you grow your audience and increase sales, making it a popular choice among online marketers.

Customization Flexibility

ClickFunnels offers a wide range of landing page templates that cater to various niches and industries. The drag-and-drop editor enables you to easily customize these templates, giving you the power to create your own landing page and unique designs.

You can add or remove elements such as headings, images, and buttons and adjust their size, position, or style, giving you full control over the landing page design.

Integration Capabilities

To streamline your marketing efforts, ClickFunnels integrates seamlessly with a variety of popular third-party tools such as email marketing platforms like Mailchimp, payment gateways like Stripe, and CRM systems like Salesforce.

This enables you to easily manage your leads and automate your sales funnels. Integrating with Google Analytics also allows you to monitor and optimize the performance of your landing pages.

Analytics and Testing Tools

ClickFunnels provides built-in analytics to help you track your landing page's performance, including conversion rates and traffic sources.

The platform also offers an A/B testing feature that allows you to split-test different versions of your landing pages to determine which one performs better.

Ease of Use / User Interface

One of the main selling points of ClickFunnels is its user-friendly interface. The drag-and-drop editor is easy to use, even for those with little or no coding experience. This allows you to quickly and easily build landing pages without the need for any technical expertise.

Additionally, ClickFunnels offers helpful tutorials and responsive support to ensure that you're able to make the most of the platform.

5. Wix

Wix is a popular landing page builder that offers a drag-and-drop editor, allowing you to create visually appealing and high-converting landing pages. With a variety of customization options and a smart landing page creator optimized for conversion, Wix stands out as an excellent choice for creating custom landing pages.

Customization Flexibility

Wix offers a wide range of customization options for your landing pages. With their drag-and-drop editor, you can easily modify the layout, adjust the design elements, and create the perfect look for your brand.

Their extensive collection of landing page templates ensures you can find a base design that fits your needs while still allowing for customization.

Ease of Use/ User Interface

The user interface is straightforward and easy to navigate, even for those new to single-page websites. Wix's drag-and-drop editor enables you to effortlessly place elements on your page and adjust their properties.

With the AI-powered smart builder, you get additional support in page creation. This combination of all the features makes Wix suitable for beginners and experienced users alike.

Integration Capabilities

Wix landing pages can be easily integrated with various third-party tools to enhance your marketing efforts. You can connect your landing page to email marketing platforms, CRM systems, social media networks, and more.

This seamless integration capability allows you to streamline your marketing processes and make the most of your landing page's data.

Analytics and Testing Tools

Wix provides built-in analytics tools that give you insights into your landing page's performance. Additionally, they offer A/B testing functionality, which enables you to test different versions of your landing page and optimize it for the best possible conversion rate.

By making informed decisions based on these analytics, you can fine-tune your landing page for maximum impact.

6. HubSpot

HubSpot is a popular and powerful landing page builder that helps you create engaging and high-converting landing pages for your marketing campaigns. With its intuitive user interface and various features, you can easily build customized landing pages that suit your brand and target audience.

Customization Flexibility

HubSpot allows you to create custom landing pages with ease, using their drag-and-drop landing page creator and many pre-made templates. You can also design your own templates or choose from their extensive library of free landing pages.

HubSpot's landing page editor gives you full control of the layout, colors, and typography while also providing advanced features such as dynamic text replacement for highly personalized experiences.

Furthermore, you can assign a custom domain to your landing pages, giving them a professional look and feel.

Integration Capabilities

One of the key strengths of HubSpot is its integration capabilities. With over 500 available integrations, you can connect your landing pages to your favorite marketing automation, CRM, email marketing, analytics, and other tools.

This allows you to optimize your marketing campaigns and capture valuable data for generating leads and driving sales pages. HubSpot also supports integrations with popular advertising platforms, such as Google Ads and Facebook Ads, to help you track the effectiveness of your paid marketing campaigns.

Analytics and Testing Tools

HubSpot provides powerful analytics and testing tools to help you optimize your landing pages and improve conversion rates. Their built-in A/B testing feature allows you to test different variations of your landing page and track their performance, helping you identify the most effective design and content.

HubSpot also offers robust analytics features, including integration with Google Analytics, to help you track and analyze the performance of your landing pages and make data-driven decisions.

Ease of Use/ User Interface

The user interface of HubSpot's landing page builder tool is designed for ease of use, even for users without technical expertise. The drag-and-drop functionality and organized layout make it easy to navigate and create responsive landing pages within minutes.

HubSpot's intuitive user experience also extends to its advanced features, making it accessible to both beginners and experienced marketers.

7. Landingi

Landingi is a highly effective landing page builder for businesses looking to increase conversions and generate new leads. It combines affordability, customization options, and a powerful set of tools to help you design stunning and personalized landing pages.

Customization Flexibility

Landingi offers a variety of beautiful templates that can easily be adapted to match your brand style and messaging. From lead generation to opt-in forms, there's a design for every purpose.

With its drag-and-drop editor, Landingi allows you to easily customize every element of the landing page to ensure a unique and engaging experience for your audience. The platform also provides more advanced features like dynamic text replacement for further personalization.

Integration Capabilities

One of the strengths of Landingi is its integration capabilities. Connect your landing pages to popular email marketing platforms, CRMs, and eCommerce tools to streamline your processes.

With available integrations like Google Analytics, you can effectively track your landing page performance. Landingi constantly updates its platform to support new integrations, ensuring it remains a relevant solution for your marketing stack.

Analytics and Testing Tools

Landingi offers built-in analytics and A/B testing features to help you make data-driven decisions. Test different versions of your landing pages, measure key performance indicators (KPIs), and optimize your efforts to improve lead generation and conversion rates.

By analyzing your landing pages' data, you can continuously refine your strategies and make informed improvements.

Ease of Use/User Interface

The user interface of Landingi is straightforward, allowing you to quickly create and manage your landing pages without the need for advanced technical skills. Its drag-and-drop landing page creator makes it easy to add new elements, edit existing ones, and rearrange the layout of your page.

Additionally, the platform offers excellent support, including tutorials and user guides, to help you get the most out of your landing page creation experience.

8. GetResponse

GetResponse is a powerful and comprehensive tool that goes beyond just being a mere landing page builder. With a focus on email marketing, GetResponse offers a plethora of features designed to streamline your marketing strategy and boost conversion rates.

Customization Flexibility

GetResponse takes pride in its customizable approach to creating landing pages that cater to your specific needs. With an intuitive drag-and-drop landing page creator, you have the flexibility to design and customize landing pages with ease.

Additionally, GetResponse offers over 200 pre-made landing page templates to choose from, ensuring you have a solid starting point for designing your perfect landing page.

Integration Capabilities

Apart from offering robust landing page creation features, GetResponse also excels in collaboration and integration with a variety of third-party services.

Ranging from email services and marketing automation tools to popular team communication and project management apps, GetResponse ensures seamless integration and data exchange for a smoother, more efficient workflow.

Catering to small businesses and larger teams alike, GetResponse has you covered when it comes to working in synchronization with your favorite tools.

Analytics and Testing Tools

GetResponse believes in the power of data-driven optimization and offers a variety of analytics and testing tools to help you fine-tune your landing pages.

From monitoring traffic and analyzing open and click-through rates to optimizing based on data and insights, make informed decisions with the help of detailed reports provided by GetResponse.

Enhance the performance of your landing pages with A/B testing options, ensuring that your pages are performing optimally and garnering the best results possible.

Ease of Use/ User Interface

User experience is at the heart of GetResponse's functionality. With an intuitively designed drag-and-drop editor and a user-friendly interface, creating and customizing landing pages is a breeze.

GetResponse focuses on reducing complexity while maintaining the depth of features and toolsets that seasoned marketers value. Whether you are a small business owner testing out your first landing page or a seasoned marketer in need of a comprehensive yet simple-to-use platform, GetResponse fits the bill.

9. Mailchimp Landing Page Builder

Mailchimp's landing page builder proves to be an excellent solution for businesses looking to streamline their email marketing efforts and efficiently capture leads. Several essential features make this landing page tool an ideal choice for creating effective and visually appealing landing pages.

Customization Flexibility

With Mailchimp, users can enjoy a wide array of customization options, such as pre-made templates and a drag-and-drop editor, allowing them to create personalized landing pages that truly reflect their brand identity.

The customization flexibility empowers users to easily design beautiful landing pages tailored expressly to their target audience.

Integration Capabilities

Another significant advantage of using Mailchimp as your free landing page builder is its excellent integration with various marketing tools. These integrations will enable you to streamline your marketing efforts, enhancing lead generation and conversion rates.

As a popular email marketing tool, Mailchimp ensures seamless integration with its built-in features, maximizing the effectiveness of your promotional campaigns.

Analytics and Testing Tools

Mailchimp's free landing page builder comes equipped with analytics and testing tools that enable users to track the performance of their landing pages and make data-driven improvements.

These tools range from tracking visitor behavior to A/B testing, allowing you to understand what works best for your audience and make informed decisions in optimizing your landing pages.

Ease of Use/User Interface

Creating custom landing pages with Mailchimp is a breeze, thanks to its user-friendly interface. Even if you lack prior experience with web page design or development, the drag-and-drop landing functionality makes it easy to create visually appealing and professional-quality landing pages within minutes.

10. Thrive Architect

Thrive Architect is a WordPress plugin that excels in creating visually appealing, conversion-focused landing pages, offering drag-and-drop simplicity and a wide array of templates.

Customization Flexibility

Thrive Architect is a WordPress plugin offering a plethora of customizable elements, pre-built templates, and dynamic animations that allow for full creative control over the design of landing pages. Users can craft unique pages that stand out without needing to write a single line of code.

Integration Capabilities

The platform excels in its ability to integrate with a range of WordPress-specific tools and a variety of third-party applications, including popular email marketing and lead generation services, aiding in comprehensive digital marketing campaigns.

Analytics and Testing Tools

Although not a native feature, Thrive Architect works seamlessly with third-party analytics tools and supports A/B testing through Thrive Optimize, helping users refine their landing pages for maximum engagement and conversion.

Ease of Use/User Interface

The builder's interface is intuitive, with a front-end editing experience that offers instant feedback on changes, making it accessible for both novices and experienced designers.

11. Elementor

The Elementor is popular among WordPress users. It’s a versatile page builder that enables the creation of responsive landing pages with its real-time, front-end editing capabilities.

Customization Flexibility

Elementor's extensive widget selection and vast array of design options make it one of the most flexible landing page builders for WordPress, accommodating everything from basic text and images to advanced sliders and pricing tables.

Integration Capabilities

It boasts a high degree of compatibility with a wide range of WordPress plugins and external tools, ensuring that users can easily connect their landing pages to their existing marketing stack.

Analytics and Testing Tools

Direct analytics features aren't built into Elementor, but its design caters to easy integration with WordPress analytics plugins and A/B testing tools, which can be embedded directly into the landing pages.

Ease of Use/User Interface

With a clean and straightforward drag-and-drop interface, Elementor provides a real-time design experience that's easy to learn, reducing the time and effort needed to produce professional-looking landing pages.

12. Wishpond

Wishpond combines landing pages with lead generation tools and simple automation, making it a good choice for businesses looking to not just build pages but also run marketing campaigns.

Customization Flexibility

Wishpond strikes a balance between ease of use and customization. It offers a variety of templates that can be easily modified, and its editor allows for a fair degree of customization, though it might not be as granular as some other builders.

Integration Capabilities

It provides a good selection of integrations with CRM systems, email marketing services, and various other marketing tools, which is essential for nurturing the leads captured through landing pages.

Analytics and Testing Tools

With built-in analytics, Wishpond users can track the success of their pages in real-time. Additionally, it offers A/B testing capabilities to experiment with different elements to see what resonates best with the audience.

Ease of Use/User Interface

The interface is designed with the less tech-savvy user in mind, emphasizing straightforward tools and a clean layout to simplify the landing page creation process.

13. Squarespace Landing Pages

Known for its sleek designs, Squarespace Landing Pages allows the creation of stylish landing pages that are seamlessly integrated with its comprehensive website-building platform.

Customization Flexibility

Squarespace provides a selection of sleek, design-conscious templates for landing pages, with some room for customization. While it's not as flexible as dedicated landing page builders, it's well-suited for those who want to create aesthetically pleasing pages with minimal fuss.

Integration Capabilities

The platform can integrate with a small set of third-party services and tools, including all major social media platforms, which can be limiting for advanced users but sufficient for basic marketing needs.

Analytics and Testing Tools

Squarespace’s own analytics package offers insight into visitor behavior, and while it doesn’t have native A/B testing, it can be used in conjunction with external services for optimization purposes.

Ease of Use/User Interface

Its user interface is one of the most polished, offering a drag-and-drop page builder that's intuitive and smooth, making it particularly appealing to users who value design and simplicity over complex functionality.

Integrating Your Landing Page With the Marketing Funnel

Your landing page should be the start of a wonderful trip for your prospects, setting the scene for a deeper relationship and making sure they enjoy the ride all the way to 'Closed-Won.'

1. Guiding Through the Buyer’s Journey

Think of your landing page as a tour guide for your customer’s journey. It's there to greet new visitors with a warm smile and direct them exactly where they need to go, whether that’s providing more information, capturing their email, or nudging them toward a purchase.

And just like a good guide, your web page should be empathetic to where they are in their journey — awareness, consideration, or decision stage.

2. The Email Marketing Handshake

Your landing page and email campaigns should be best friends. When someone lands on your page and signs up, that's the beginning of a beautiful friendship. It's all about the follow-up.

Like checking in after a first date, your emails can carry on the conversation started by your landing page, nurturing that lead with personalized content until they're ready to commit.

3. Retargeting

Ever had someone swing back around after you thought they left for good? That's retargeting. When visitors bounce from your landing page, we don't say goodbye; we say, 'see you later.'

By strategically placing your ads in their line of sight as they surf the web, you're gently reminding them, "Hey, remember us? We've got something you might like!"

4. Lead Nurturing - More Like Speed Dating

Your landing page can be a bit like speed dating; it has a short time to make a big impression. Once you capture a lead, it’s all about getting to know each other.

Tailor your follow-ups to their interests and behaviors, and pretty soon, you'll find out if you’re a match made in conversion heaven.